Work out what to charge for an offer

What you get

A recommended price for your offer, with the reasoning in plain words. The note covers:

• What your buyers would do instead, and what that costs them, with a source and date for every figure.
• What the price should grow with, and how many prices to show.
• What, if anything, should be free, and whether a discount is a good idea.
• A fairness check: would a customer still feel fairly treated if they saw the reasoning, and does the price stay the same next year?
• What would change the answer.
• A short script for testing the price on three to five real customers.

It works for services (day rates, fixed fees, retainers), products, courses, memberships and software.

Before you start

Sasha reads what your organisation already holds before it asks you anything: a pricing policy or rate card, past proposals, price reviews and notes on deals you lost. The more of these are saved in Sasha, the fewer questions you answer. For where documents go, see How Sasha organises your knowledge into projects and documents.

Know who the offer is for. Everything else, Sasha asks.

Start it

In the Sasha web interface

Open a project chat and type "help me price" and the offer, for example "help me price our new five-day diagnostic". Sasha takes you through it one question at a time and saves a pricing note in the project's pricing folder. Come back to it later ("the last two prospects said it was too cheap, what now?") and Sasha updates the same note.

From Claude

Connect Claude to your Sasha first (Connect Claude to your Sasha). Then choose Work out what to charge for an offer from the prompt menu, and type the offer and who buys it.

What Sasha does

1. Reads your pricing documents and tells you what they say, so you do not repeat yourself.
2. Asks what the buyer would do if your offer did not exist, and builds a comparison table from the answers.
3. Settles the rough size of the price (tens, hundreds or thousands of pounds) before any exact figure.
4. Recommends what the price should grow with and how many prices to show.
5. Looks at anything free and any discount.
6. Runs the fairness check and gives a verdict: pass, pass with a flag, or fail.
7. Gives you questions to ask your next few customers, and writes the pricing note.

Check the result

• Open the documents the note lists and confirm the figures match them.
• Look at the comparison table. A row marked "not checked" is a gap you can fill: find the competitor's price and ask Sasha to update the note.
• If the fairness check failed, read what would make it pass before you use the price.
• Before you decide, have the conversations in the test script. Then tell Sasha what customers said, and it revises the recommendation.
• For a question about a rule in your pricing policy rather than a new price, use Answer a question from our own policies and procedures, with citations.