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Context is Everything - AI Strategy & Implementation Consultancy

AI consultancy focused on context-first implementation. We analyse how things actually work before suggesting solutions. Our team combines enterprise software expertise, operational transformation experience, and strategic AI analysis.

Our Team

Visit our conversational AI interface to discuss your specific situation and explore whether AI implementation makes sense for your context.

Insights

Practical thinking on AI implementation, digital transformation, and getting technology to actually work for your business.

AI AdoptionAI CostsAI ImplementationAI NativeAI StrategyAccountancyBusiness AssessmentCommon MistakesDigital TransformationEnterprise AIFinancial PlanningGetting StartedMarketingProcurementProject ManagementTechnology StrategyVendor Management
Your Clients Are Already Using AI to Check Your Work
AccountancyAI Adoption

Your Clients Are Already Using AI to Check Your Work

39% of clients now validate accountancy advice with AI before acting. Discover how the confidence gap is holding firms back, and why the window for competitive advantage is closing fast.

4 min read14 Jan 2025
Why Most AI Projects Fail (And What the 5% Do Differently)
AI ImplementationEnterprise AI

Why Most AI Projects Fail (And What the 5% Do Differently)

MIT's Project NANDA found 95% of enterprise AI pilots deliver zero return. The difference isn't the technology - it's implementation and context.

7 min read15 Jan 2025
Why Most of Your Technology Stack Adds No Value
Technology StrategyDigital Transformation

Why Most of Your Technology Stack Adds No Value

Your technology stack is probably larger than it needs to be. Most of it adds no value. Here's how to identify what actually matters.

8 min read10 Jan 2025
The Hidden Costs in Vendor Proposals
Vendor ManagementProcurement

The Hidden Costs in Vendor Proposals

Vendor proposals look attractive until you understand what's really included. Learn to spot the hidden costs before you sign.

6 min read8 Jan 2025
Do You Know What Your AI Actually Costs?
AI CostsFinancial Planning

Do You Know What Your AI Actually Costs?

AI costs extend far beyond API calls and licensing fees. Here's how to calculate the true cost of AI implementation.

10 min read5 Jan 2025
5 Signs Your Business Actually Needs AI
AI StrategyBusiness Assessment

5 Signs Your Business Actually Needs AI

Not every business needs AI. Here are five genuine indicators that AI could add value to your operations.

9 min read2 Jan 2025
Faster, Cheaper, Better: Pick All Three?
Project ManagementAI Implementation

Faster, Cheaper, Better: Pick All Three?

The old project management triangle says you can only have two. AI is changing that equation - but not how you might think.

6 min read28 Dec 2024
Where to Start with AI: A Practical Guide
AI StrategyGetting Started

Where to Start with AI: A Practical Guide

The biggest AI question isn't "should we?" - it's "where do we start?" Here's a framework for identifying your first AI use case.

10 min read20 Dec 2024
Information Asymmetry: Buying IA vs AI
ProcurementVendor Management

Information Asymmetry: Buying IA vs AI

Vendors know more about their products than you do. Here's how to level the playing field when evaluating AI solutions.

7 min read15 Dec 2024
7 AI Mistakes Costing UK Businesses Millions
AI ImplementationCommon Mistakes

7 AI Mistakes Costing UK Businesses Millions

UK businesses are making predictable mistakes with AI implementation. Here are seven to avoid.

8 min read10 Dec 2024
Your Buyers Are AI-Native. Your Marketing Isn't.
MarketingAI Native

Your Buyers Are AI-Native. Your Marketing Isn't.

A new generation of buyers uses AI to research purchases. Most marketing hasn't caught up. Here's what to change.

9 min read5 Dec 2024
8 AI Mistakes Costing UK Businesses Millions
AI ImplementationCommon Mistakes

8 AI Mistakes Costing UK Businesses Millions

Updated analysis: eight critical mistakes UK businesses make when implementing AI, and how to avoid them.

10 min read28 Nov 2024