AI consultancy focused on context-first implementation. We analyse how things actually work before suggesting solutions. Our team combines enterprise software expertise, operational transformation experience, and strategic AI analysis.
Visit our conversational AI interface to discuss your specific situation and explore whether AI implementation makes sense for your context.
Practical thinking on AI implementation, digital transformation, and getting technology to actually work for your business.

39% of clients now validate accountancy advice with AI before acting. Discover how the confidence gap is holding firms back, and why the window for competitive advantage is closing fast.

MIT's Project NANDA found 95% of enterprise AI pilots deliver zero return. The difference isn't the technology - it's implementation and context.

Your technology stack is probably larger than it needs to be. Most of it adds no value. Here's how to identify what actually matters.

Vendor proposals look attractive until you understand what's really included. Learn to spot the hidden costs before you sign.

AI costs extend far beyond API calls and licensing fees. Here's how to calculate the true cost of AI implementation.

Not every business needs AI. Here are five genuine indicators that AI could add value to your operations.

The old project management triangle says you can only have two. AI is changing that equation - but not how you might think.

The biggest AI question isn't "should we?" - it's "where do we start?" Here's a framework for identifying your first AI use case.

Vendors know more about their products than you do. Here's how to level the playing field when evaluating AI solutions.

UK businesses are making predictable mistakes with AI implementation. Here are seven to avoid.

A new generation of buyers uses AI to research purchases. Most marketing hasn't caught up. Here's what to change.

Updated analysis: eight critical mistakes UK businesses make when implementing AI, and how to avoid them.