We build private AI that pays for itself.
90-day deployment. Your methodology encoded. Your data stays on your infrastructure. Our goal: 3x return on what you pay us. If the numbers aren't there, you have the data to decide.
What We Do
We take what your best people know and encode it into private AI that your whole team can use. Proposals, research synthesis, client analysis, deliverables: the production work that eats senior time.
SASHA (Smart Assistant for Strategic Handling and Analysis) learns your methodologies, your frameworks, and your clients' specific contexts. It surfaces insights that would take a human consultant weeks to discover, and it does it in days.
This is built on The Contour Methodology: our framework for mapping what an organisation knows before building anything.
How Engagements Work
Week 1
We map your methodology, identify the highest-value use cases, agree on success metrics.
Weeks 2-4
SASHA is configured with your knowledge, tested against real scenarios, deployed.
Months 2-3
Your team uses SASHA on live work. We train, refine, and measure value delivered.
Day 90
We show you the numbers. You decide what happens next.
Runs on your infrastructure. Your security posture applies directly.
Who Does What
Lindsay Smith
CTO
Lindsay builds it. He designed and built SASHA, handles all technical architecture, and manages the deployment to your infrastructure. 20+ years in enterprise software and FinTech, including 17 years as CTO at Telrock.
Robbie MacIntosh
Operations Director
Robbie runs implementation. He makes sure SASHA actually works in the real world, manages the rollout across your team, and handles the operational side of every engagement. Background in large-scale operations and crisis management.
Spencer Thursfield
CMO
Spencer scopes it. He runs the initial conversations, maps the use cases, and works out where AI creates the most leverage for your firm. 20+ years in brand development and commercial strategy.
Clive White
Transformation Director
Clive embeds it. He ensures the AI becomes permanent capability, not a pilot that fades. Strategic transformation leader with certifications from London Business School and MIT.
See What 3x Looks Like for Your Firm
Every business is different. We'll show you the economics for your specific situation.
Get a deployment proposal