We build private AI that pays for itself.
90-day deployment. Your methodology encoded. Your data stays on your infrastructure. Our goal: 3x return on what you pay us. If the numbers aren't there, you have the data to decide.
What We Do
We build business systems for AI. We take what your best people know and encode it into a private platform that your whole team can use. We work with three groups: procurement teams running multi-vendor tender analysis, boutique consultancies losing margin on report production, and boutique creative agencies needing strategic capability alongside execution. Each gets a pre-educated version of SASHA already shaped to their niche.
SASHA (Smart Assistant for Strategic Handling and Analysis) learns your methodologies, your frameworks, and your clients' specific contexts. It surfaces insights that would take a human consultant weeks to discover, and it does it in days.
This is built on The Contour Methodology: our framework for mapping what an organisation knows before building anything.
How Engagements Work
Week 1
We map your methodology, identify the highest-value use cases, agree on success metrics.
Weeks 2-4
SASHA is configured with your knowledge, tested against real scenarios, deployed.
Months 2-3
Your team uses SASHA on live work. We train, refine, and measure value delivered.
Day 90
We show you the numbers. You decide what happens next.
Runs on your infrastructure. Your security posture applies directly.
Who Does What
Lindsay Smith
CTO
Lindsay builds it. He designed and built SASHA, handles all technical architecture, and manages the deployment to your infrastructure. 20+ years in enterprise software and FinTech, including 17 years as CTO at Telrock.
Robbie MacIntosh
Operations Director
Robbie runs implementation. He makes sure SASHA actually works in the real world, manages the rollout across your team, and handles the operational side of every engagement. Background in large-scale operations and crisis management.
Spencer Thursfield
CMO
Spencer scopes it. He runs the initial conversations, maps the use cases, and works out where AI creates the most leverage for your firm. 20+ years in brand development and commercial strategy.
Clive White
Transformation Director
Clive embeds it. He ensures the AI becomes permanent capability, not a pilot that fades. Strategic transformation leader with certifications from London Business School and MIT.
Frequently Asked Questions
What is Context is Everything?
Context is Everything is a UK-based company that builds business systems for AI. We deploy private AI platforms encoded with a firm's proprietary methodology, running inside their own infrastructure so client data never leaves their control. Our flagship product, SASHA, ships in three pre-educated flavours for procurement teams, boutique consultancies, and creative agencies.
What is SASHA?
SASHA (Smart Assistant for Strategic Handling and Analysis) is a private AI platform that learns a firm's methodology, frameworks, and client contexts. It ships in three pre-educated flavours: Procurement Sasha for multi-vendor tender analysis, Consultant's Sasha for synthesising client work into reports, and Agency Sasha for strategic gap analysis. It runs on the firm's own infrastructure via AWS Bedrock or an internal LLM, so proprietary data never leaves their control.
What is the Contour Methodology?
The Contour Methodology is our framework for building AI that understands a business. It maps three layers of organisational context: Public Context (what every AI knows), the Moat (the competitive gap between public knowledge and a specific firm), and Organisational Knowledge (proprietary methodology, memory, and frameworks). We encode this context before applying AI, rather than applying AI then hoping for context.
Where is Context is Everything based?
We are a UK-based consultancy. We work with clients across the United Kingdom and internationally.
Who does Context is Everything work with?
We work with three groups: heads of procurement running complex multi-vendor decisions where being wrong costs seven figures; senior partners at boutique consultancies who lose margin on report production; and principals at boutique creative or strategic agencies who need to show strategic capability alongside execution. Each group gets a pre-educated version of SASHA already shaped to their niche. Engagements run 90 days with a goal of 3x return on the deployment cost.
How does deployment work?
Engagements run 90 days. Week 1 maps your methodology and agrees success metrics. Weeks 2-4 configure SASHA with your knowledge and deploy to your infrastructure. Months 2-3 your team uses SASHA on live work while we refine and measure value. Day 90 we show you the numbers and you decide what happens next.
See What 3x Looks Like for Your Firm
Every business is different. We'll show you the economics for your specific situation.
Get a deployment proposal