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Context is Everything - AI Strategy & Implementation Consultancy

AI consultancy focused on context-first implementation. We analyse how things actually work before suggesting solutions. Our team combines enterprise software expertise, operational transformation experience, and strategic AI analysis.

Our Team

Visit our conversational AI interface to discuss your specific situation and explore whether AI implementation makes sense for your context.

Your Data is Your Competitive Advantage

Everyone has access to the same AI models. What makes the difference is your data - your patterns, your insights, your competitive intelligence. We help you unlock it.

Why Context is Everything

Generic AI trained on generic data produces generic results. ChatGPT knows what the internet knows. It doesn't know what your business knows.

The companies winning with AI aren't the ones with the fanciest tools. They're the ones who've figured out how to apply AI to their specific context - their data, their processes, their competitive landscape.

That's what we do. We help businesses extract genuine intelligence from their own proprietary data, using AI as the engine but context as the fuel.

SASHA: Smart Assistant for Strategic Handling and Analysis

SASHA is our AI business intelligence platform. Unlike generic AI tools, it plugs directly into your business data and learns fast. It understands your specific context - your numbers, your patterns, your blind spots.

Think of SASHA as the executive-level thinking you can finally afford. It surfaces insights that would take a human consultant months to discover, and it does it in weeks.

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Connects to Your Data

Integrates with your existing systems, databases, and documents.

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Learns Your Context

Understands your business specifics, not just generic patterns.

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Surfaces Insights

Delivers strategic intelligence, not just data summaries.

The Value Proposition

Fractional executives (CFOs, CMOs, CTOs) typically charge Β£5,000-Β£10,000 per month. SASHA delivers executive-level strategic insight at a fraction of that cost, available whenever you need it, with none of the scheduling hassles.

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Deployment Options

Your data stays where you need it. We offer multiple deployment models to match your security requirements and compliance obligations.

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Private On-Premise

Maximum Security

SASHA runs entirely on your servers, within your firewall. Client data never leaves your infrastructure. Air-gapped deployment available for maximum isolation.

  • βœ“ 100% data sovereignty
  • βœ“ Your IT controls apply
  • βœ“ Complete audit trail
  • βœ“ No external dependencies
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Private Cloud

Dedicated infrastructure in your own AWS, Azure, or GCP account. You control the environment, encryption keys, and data residency.

  • βœ“ Your cloud account
  • βœ“ UK data residency available
  • βœ“ Your encryption keys
  • βœ“ Cloud provider certifications
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Managed Private Cloud

Dedicated infrastructure, professionally managed by us. You get isolation and security without the IT overhead.

  • βœ“ Dedicated environment
  • βœ“ Isolated from other customers
  • βœ“ Zero IT overhead
  • βœ“ All-inclusive pricing
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Public Cloud (SaaS)

Fully managed, rapid deployment for non-sensitive use cases. Best for internal policies, procedures, and general business knowledge.

  • βœ“ Instant setup
  • βœ“ Zero maintenance
  • ⚠ Shared infrastructure
  • ⚠ Not for client data

On certifications: We're transparent - we're not currently SOC 2 or ISO 27001 certified. With on-premise and private cloud deployments, SASHA inherits your organisation's security posture and certifications.

Our Team

Lindsay Smith

Lindsay Smith

Chief Technology Officer β€’ Owner

Lindsay built SASHA. With 20+ years in enterprise software and FinTech, including 17 years as CTO at Telrock, he brings deep technical expertise to every engagement. He's moved from traditional enterprise development to rapid delivery platforms, and serves on the Bubble.io Certification Advisory Committee.

Robbie MacIntosh

Robbie MacIntosh

Operations Director

Robbie specialises in large-scale operations and crisis management. His mantra: β€œConnecting people when it really matters.” He brings operational rigour to complex global operations and ensures our implementations actually work in the real world.

Spencer Thursfield

Spencer Thursfield

Chief Marketing Officer

Spencer brings 20+ years of marketing experience across brand development and commercial strategy. His focus: β€œReal advantage comes from asking the right questions of your unique data.” He specialises in cross-sector pattern recognition and strategic positioning.

How We Work

We're partners, not vendors. Our goal is to help you build capability, not dependency.

1

Discovery

We understand your context - your data, your processes, your goals, your constraints.

2

Implementation

We deploy SASHA in your environment and train your team to use it effectively.

3

Ongoing Support

We stay engaged to ensure you're getting value and adapting as your needs evolve.

Ready to Talk?

Every business is different. Let's discuss your specific situation.

Book a Conversation