Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.
Your clients pay for your knowledge and judgement. We help you multiply both — delivering deeper insights, faster, without proportionally growing your team.
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Your senior consultants are the bottleneck. Their expertise doesn't scale — every new engagement requires their direct involvement, and there are only so many hours in a week.
Proposals and deliverables are labour-intensive and repetitive. When key people leave, institutional knowledge walks out the door with them. And growing the firm means hiring expensive senior people proportionally.
Generic AI tools like ChatGPT produce generic outputs — and your clients can tell. What you need is AI that understands your methodologies, your frameworks, and your clients' specific contexts.
SASHA draws on your firm's previous proposals, methodologies, and sector knowledge to draft responses in hours, not days. Your team refines rather than starts from scratch.
Feed SASHA hundreds of pages of client documents, market reports, or regulatory filings. Get structured analysis with cross-references in minutes.
From interim reports to final recommendations, SASHA applies your frameworks and writing style. Consistent quality across your team.
Real example: We analysed 1,200+ pages from four international suppliers for a major sports organisation — delivering a £15M procurement recommendation in 48 hours that uncovered £200K+ in hidden costs. Read the case study →
You handle sensitive strategy documents, organisational restructuring plans, M&A data, and competitive intelligence. That's exactly why SASHA offers private on-premise deployment — your clients' strategy documents never leave your infrastructure.
A note on certifications: We're transparent - we're not currently SOC 2 or ISO 27001 certified. However, with on-premise deployment, SASHA inherits your firm's security posture and certifications. Your controls apply directly.
We provide comprehensive training at no cost to consulting firms ready to lead in AI adoption. This isn't a sales pitch disguised as education — it's genuine capability building.
Everyone has access to ChatGPT. What they don't have is AI that understands their firm's methodologies, frameworks, and client contexts. Generic tools produce generic outputs — and your clients deserve better.
SASHA (Smart Assistant for Strategic Handling and Analysis) learns your firm's specific approaches and your clients' unique situations. It surfaces insights that would take a human consultant weeks to discover — and it does it in days.
Think of it as adding senior-level analytical capability to your team at a fraction of the cost of hiring another senior consultant (who typically costs £80k–£120k+ per annum).
See How SASHA Works→We invest in your success before asking you to invest in us. Every partnership includes:
No upfront cost for your team to experience SASHA first-hand
Comprehensive AI training for your consultants and analysts
AI policies, client comms templates, and methodology frameworks
Dedicated account management as your AI usage matures
Bottom line: If SASHA doesn't deliver value, you walk away — no hidden fees, no penalties.
Every consultancy is different. We'd rather have a conversation about your specific situation than send you a generic brochure.

CTO
Built SASHA. 20+ years enterprise software and FinTech. Former CTO at Telrock.

Operations Director
Operational excellence specialist. Crisis management and large-scale operations.

CMO
20+ years marketing experience. Brand development and commercial strategy.

Transformation Director
Strategic transformation leader. Building high-performance teams across sectors at senior levels.