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Context is Everything - UK AI Consultancy & Private AI Deployment

Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.

Our Team

Proven Results

Scale Your Expertise Without Scaling Your Headcount

Your clients pay for your knowledge and judgement. We help you multiply both — delivering deeper insights, faster, without proportionally growing your team.

Book a Conversation

30-minute consultation · No obligation · Confidential

48hrs
£15M procurement decision turnaround
95%
Faster document processing
1,200+
Pages analysed in a single engagement
Oct 2024
Live with paying clients

The Knowledge Bottleneck

Your senior consultants are the bottleneck. Their expertise doesn't scale — every new engagement requires their direct involvement, and there are only so many hours in a week.

Proposals and deliverables are labour-intensive and repetitive. When key people leave, institutional knowledge walks out the door with them. And growing the firm means hiring expensive senior people proportionally.

Generic AI tools like ChatGPT produce generic outputs — and your clients can tell. What you need is AI that understands your methodologies, your frameworks, and your clients' specific contexts.

Where SASHA Saves You Time

Proposal Development

SASHA draws on your firm's previous proposals, methodologies, and sector knowledge to draft responses in hours, not days. Your team refines rather than starts from scratch.

Research Synthesis

Feed SASHA hundreds of pages of client documents, market reports, or regulatory filings. Get structured analysis with cross-references in minutes.

Deliverable Generation

From interim reports to final recommendations, SASHA applies your frameworks and writing style. Consistent quality across your team.

Real example: We analysed 1,200+ pages from four international suppliers for a major sports organisation — delivering a £15M procurement recommendation in 48 hours that uncovered £200K+ in hidden costs. Read the case study →

🔒

Client Confidentiality is Your Reputation

You handle sensitive strategy documents, organisational restructuring plans, M&A data, and competitive intelligence. That's exactly why SASHA offers private on-premise deployment — your clients' strategy documents never leave your infrastructure.

Your Data, Your Infrastructure, Your Control

🏢

Private On-Premise

Recommended
  • Client data NEVER leaves your servers
  • Air-gapped deployment available
  • Your IT policies and procedures apply
  • Complete audit trail of data access
☁️

Private Cloud

  • Your dedicated AWS/Azure infrastructure
  • UK data residency available
  • You control the encryption keys
  • Leverage cloud provider certifications
🛡️

Managed Private Cloud

  • Dedicated infrastructure, professionally managed
  • Isolated from other customers
  • Zero IT overhead for you
  • All-inclusive pricing
🌐

Public Cloud (SaaS)

Non-sensitive only
  • Rapid deployment, zero setup
  • For internal methodologies and templates only
  • Not recommended for client data

A note on certifications: We're transparent - we're not currently SOC 2 or ISO 27001 certified. However, with on-premise deployment, SASHA inherits your firm's security posture and certifications. Your controls apply directly.

Free AI Training for Your Team

We provide comprehensive training at no cost to consulting firms ready to lead in AI adoption. This isn't a sales pitch disguised as education — it's genuine capability building.

What Your Team Will Learn

  • AI for research synthesis and insight generation
  • Accelerating proposal development with AI
  • Client data analysis that surfaces actionable insights
  • Maintaining quality and confidentiality at speed

What Your Firm Gains

  • Faster project delivery without cutting corners
  • Scalable expertise across the team
  • Competitive positioning as an AI-enabled firm
  • Reduced dependence on key individuals

Meet SASHA: AI That Actually Understands Your Clients

Everyone has access to ChatGPT. What they don't have is AI that understands their firm's methodologies, frameworks, and client contexts. Generic tools produce generic outputs — and your clients deserve better.

SASHA (Smart Assistant for Strategic Handling and Analysis) learns your firm's specific approaches and your clients' unique situations. It surfaces insights that would take a human consultant weeks to discover — and it does it in days.

Think of it as adding senior-level analytical capability to your team at a fraction of the cost of hiring another senior consultant (who typically costs £80k–£120k+ per annum).

See How SASHA Works

How We Partner With Consultancies

We invest in your success before asking you to invest in us. Every partnership includes:

🚀

Free Deployment

No upfront cost for your team to experience SASHA first-hand

📚

Team Training

Comprehensive AI training for your consultants and analysts

📋

Ready-Made Templates

AI policies, client comms templates, and methodology frameworks

🤝

Ongoing Support

Dedicated account management as your AI usage matures

Bottom line: If SASHA doesn't deliver value, you walk away — no hidden fees, no penalties.

Let's Talk About Your Firm

Every consultancy is different. We'd rather have a conversation about your specific situation than send you a generic brochure.

30-minute initial consultation Custom deployment brief for your firm No pressure, no sales pitch

We'll get back to you within 24 hours to arrange a conversation about your firm's needs.

Who You'll Be Working With

Lindsay Smith

Lindsay Smith

CTO

Built SASHA. 20+ years enterprise software and FinTech. Former CTO at Telrock.

Robbie MacIntosh

Robbie MacIntosh

Operations Director

Operational excellence specialist. Crisis management and large-scale operations.

Spencer Thursfield

Spencer Thursfield

CMO

20+ years marketing experience. Brand development and commercial strategy.

Clive White

Clive White

Transformation Director

Strategic transformation leader. Building high-performance teams across sectors at senior levels.