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Context is Everything - UK AI Consultancy & Private AI Deployment

Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.

Our Team

Proven Results

Transform Your Firm's Advisory Capability

Your clients trust you with their most sensitive financial data. We help you turn that data into strategic intelligence that differentiates your practice.

Schedule Your Free Security Assessment

30-minute consultation · No obligation · Confidential

150%
Conversion increase for insurance brokerage
95%
Faster document processing
48hrs
£15M procurement decision turnaround
Oct 2024
Live with paying clients

The Advisory Gap

  • 70% of revenue still comes from compliance work vulnerable to automation
  • 📈91% of UK accountants plan AI implementation but lack confidence in how to do it properly
  • 🔒Generic AI tools like ChatGPT weren't built for client confidentiality
  • 💡Your clients expect strategic advisory, not just number-crunching

You're sitting on a goldmine of client data that could differentiate your practice. But extracting strategic insights from it? That's where most firms struggle.

The pressure to move from compliance to advisory is real - and the window of opportunity is narrowing as automation commoditises traditional services.

Hover over flows to explore the revenue transformation opportunity

A Day in the Life: SASHA at Work

See how SASHA transforms common accountancy tasks - from hours of research to minutes of strategic analysis.

☀️

Morning: Client Advisory

Without SASHA: 3 hours of Google research, vendor reviews, and spreadsheet analysis

With SASHA: 15 minutes to get a comprehensive analysis with financial modelling and recommendations

📋

End of Day: AI Policy

Without SASHA: 20+ hours drafting ICAEW-compliant policies from scratch

With SASHA: 30 minutes to generate a comprehensive 30-40 page AI policy framework

🔒

Client Confidentiality is Non-Negotiable

We understand. Client trust is everything in accountancy. That's exactly why SASHA offers private on-premise deployment - keeping sensitive client data exactly where it belongs: on your servers, under your control, within your firewall.

Your Data, Your Infrastructure, Your Control

🏢

Private On-Premise

Recommended
  • Client data NEVER leaves your servers
  • Air-gapped deployment available
  • Your IT policies and procedures apply
  • Complete audit trail of data access
☁️

Private Cloud

  • Your dedicated AWS/Azure infrastructure
  • UK data residency available
  • You control the encryption keys
  • Leverage cloud provider certifications
🛡️

Managed Private Cloud

  • Dedicated infrastructure, professionally managed
  • Isolated from other customers
  • Zero IT overhead for you
  • All-inclusive pricing
🌐

Public Cloud (SaaS)

Non-sensitive only
  • Rapid deployment, zero setup
  • For firm policies and procedures only
  • Not recommended for client data

A note on certifications: We're transparent - we're not currently SOC 2 or ISO 27001 certified. However, with on-premise deployment, SASHA inherits your firm's security posture and certifications. Your controls apply directly.

Which Deployment is Right for You?

Answer three simple questions to find your ideal SASHA deployment option.

All options include training and ongoing support - contact us for a detailed comparison

What to Expect: Implementation Timeline

Realistic timelines for each deployment option - from decision to deployment.

🔍

Discovery

Requirements gathering and security assessment

📋

Proposal

Custom deployment plan and pricing

🚀

Deployment

Setup, configuration, and validation

🎓

Training

Team workshops and ongoing support

How We Partner With Accountancy Firms

We invest in your success before asking you to invest in us. Every partnership includes:

🚀

Free Deployment

No upfront cost for your team to experience SASHA first-hand

📚

Team Training

Comprehensive AI training for your entire team (CPD-suitable)

📋

Ready-Made Templates

ICAEW-aligned AI policies, client communications, and more

📢

Marketing Materials

White-labelled materials to announce your AI capability

Bottom line: If SASHA doesn't deliver value, you walk away - no hidden fees, no penalties.

Free AI Training for Your Team

We provide comprehensive training at no cost to accountancy firms ready to lead in AI adoption. This isn't a sales pitch disguised as education - it's genuine capability building.

What Your Team Will Learn

  • How to use AI for genuine advisory value
  • Identifying AI-ready processes in your firm
  • Client data analysis that surfaces insights
  • Maintaining confidentiality with AI tools

What Your Firm Gains

  • Differentiated advisory services
  • Staff who actually understand AI capabilities
  • Positioning as a forward-thinking practice
  • Ongoing access to new features and updates

Meet SASHA: AI That Actually Understands Your Business

Everyone has access to ChatGPT. What they don't have is AI that understands their specific context - their data, their clients, their competitive landscape.

SASHA (Smart Assistant for Strategic Handling and Analysis) plugs into your firm's data and learns fast. It surfaces insights that would take a human consultant months to discover - and it does it in weeks.

Think of it as executive-level business intelligence at a fraction of the cost of a fractional CFO or CMO (who typically charge £5,000-£10,000 per month).

See How SASHA Works
📊

Making Tax Digital: Challenge or Opportunity?

81.7%

of accountants see MTD as their biggest challenge

79%

see it as their biggest opportunity

Same deadline. Same regulation. Split profession.

The compliance questions have clear answers. The commercial ones don't: Have you repriced for quarterly cadence? Are you packaging MTD as a distinct service? Are you winning clients from underprepared competitors?

April 2026 is the compliance deadline. The commercial window opened months ago.

Start Your Partnership Journey

Every organisation is different. We'd rather have a conversation about your specific situation than send you a generic brochure.

30-minute initial consultation Custom security brief for your firm No pressure, no sales pitch

We'll get back to you within 24 hours to arrange a conversation about your firm's needs.

Who You'll Be Working With

Lindsay Smith

Lindsay Smith

CTO

Built SASHA. 20+ years enterprise software and FinTech. Former CTO at Telrock.

Robbie MacIntosh

Robbie MacIntosh

Operations Director

Operational excellence specialist. Crisis management and large-scale operations.

Spencer Thursfield

Spencer Thursfield

CMO

20+ years marketing experience. Brand development and commercial strategy.

Clive White

Clive White

Transformation Director

Strategic transformation leader. Building high-performance teams across sectors at senior levels.