Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.
Your clients trust you with their most sensitive financial data. We help you turn that data into strategic intelligence that differentiates your practice.
Schedule Your Free Security Assessment30-minute consultation · No obligation · Confidential
You're sitting on a goldmine of client data that could differentiate your practice. But extracting strategic insights from it? That's where most firms struggle.
The pressure to move from compliance to advisory is real - and the window of opportunity is narrowing as automation commoditises traditional services.
Hover over flows to explore the revenue transformation opportunity
See how SASHA transforms common accountancy tasks - from hours of research to minutes of strategic analysis.
Without SASHA: 3 hours of Google research, vendor reviews, and spreadsheet analysis
With SASHA: 15 minutes to get a comprehensive analysis with financial modelling and recommendations
Without SASHA: 20+ hours drafting ICAEW-compliant policies from scratch
With SASHA: 30 minutes to generate a comprehensive 30-40 page AI policy framework
We understand. Client trust is everything in accountancy. That's exactly why SASHA offers private on-premise deployment - keeping sensitive client data exactly where it belongs: on your servers, under your control, within your firewall.
A note on certifications: We're transparent - we're not currently SOC 2 or ISO 27001 certified. However, with on-premise deployment, SASHA inherits your firm's security posture and certifications. Your controls apply directly.
Answer three simple questions to find your ideal SASHA deployment option.
All options include training and ongoing support - contact us for a detailed comparison
Realistic timelines for each deployment option - from decision to deployment.
Requirements gathering and security assessment
Custom deployment plan and pricing
Setup, configuration, and validation
Team workshops and ongoing support
We invest in your success before asking you to invest in us. Every partnership includes:
No upfront cost for your team to experience SASHA first-hand
Comprehensive AI training for your entire team (CPD-suitable)
ICAEW-aligned AI policies, client communications, and more
White-labelled materials to announce your AI capability
Bottom line: If SASHA doesn't deliver value, you walk away - no hidden fees, no penalties.
We provide comprehensive training at no cost to accountancy firms ready to lead in AI adoption. This isn't a sales pitch disguised as education - it's genuine capability building.
Everyone has access to ChatGPT. What they don't have is AI that understands their specific context - their data, their clients, their competitive landscape.
SASHA (Smart Assistant for Strategic Handling and Analysis) plugs into your firm's data and learns fast. It surfaces insights that would take a human consultant months to discover - and it does it in weeks.
Think of it as executive-level business intelligence at a fraction of the cost of a fractional CFO or CMO (who typically charge £5,000-£10,000 per month).
See How SASHA Works→of accountants see MTD as their biggest challenge
see it as their biggest opportunity
Same deadline. Same regulation. Split profession.
The compliance questions have clear answers. The commercial ones don't: Have you repriced for quarterly cadence? Are you packaging MTD as a distinct service? Are you winning clients from underprepared competitors?
April 2026 is the compliance deadline. The commercial window opened months ago.
Every organisation is different. We'd rather have a conversation about your specific situation than send you a generic brochure.

CTO
Built SASHA. 20+ years enterprise software and FinTech. Former CTO at Telrock.

Operations Director
Operational excellence specialist. Crisis management and large-scale operations.

CMO
20+ years marketing experience. Brand development and commercial strategy.

Transformation Director
Strategic transformation leader. Building high-performance teams across sectors at senior levels.