Skip to main content

Context is Everything - AI Strategy & Implementation Consultancy

AI consultancy focused on context-first implementation. We analyse how things actually work before suggesting solutions. Our team combines enterprise software expertise, operational transformation experience, and strategic AI analysis.

Our Team

Visit our conversational AI interface to discuss your specific situation and explore whether AI implementation makes sense for your context.

Transform Your Firm's Advisory Capability

Your clients trust you with their most sensitive financial data. We help you turn that data into strategic intelligence that differentiates your practice.

Book a Conversation

The Advisory Gap

You're sitting on a goldmine of client data that could differentiate your practice. But extracting strategic insights from it? That's where most firms struggle.

The pressure to move from compliance to advisory is real. Your clients expect more than number-crunching. But generic AI tools like ChatGPT or Copilot weren't built for accountancy - and they certainly weren't built for client confidentiality.

91% of UK accountants plan to implement AI, but most lack confidence in how to do it properly. That's where we come in.

🔒

Client Confidentiality is Non-Negotiable

We understand. Client trust is everything in accountancy. That's exactly why SASHA offers private on-premise deployment - keeping sensitive client data exactly where it belongs: on your servers, under your control, within your firewall.

Your Data, Your Infrastructure, Your Control

🏢

Private On-Premise

Recommended
  • Client data NEVER leaves your servers
  • Air-gapped deployment available
  • Your IT policies and procedures apply
  • Complete audit trail of data access
☁️

Private Cloud

  • Your dedicated AWS/Azure infrastructure
  • UK data residency available
  • You control the encryption keys
  • Leverage cloud provider certifications
🛡️

Managed Private Cloud

  • Dedicated infrastructure, professionally managed
  • Isolated from other customers
  • Zero IT overhead for you
  • All-inclusive pricing
🌐

Public Cloud (SaaS)

Non-sensitive only
  • Rapid deployment, zero setup
  • For firm policies and procedures only
  • Not recommended for client data

A note on certifications: We're transparent - we're not currently SOC 2 or ISO 27001 certified. However, with on-premise deployment, SASHA inherits your firm's security posture and certifications. Your controls apply directly.

Free AI Training for Your Team

We provide comprehensive training at no cost to accountancy firms ready to lead in AI adoption. This isn't a sales pitch disguised as education - it's genuine capability building.

What Your Team Will Learn

  • How to use AI for genuine advisory value
  • Identifying AI-ready processes in your firm
  • Client data analysis that surfaces insights
  • Maintaining confidentiality with AI tools

What Your Firm Gains

  • Differentiated advisory services
  • Staff who actually understand AI capabilities
  • Positioning as a forward-thinking practice
  • Ongoing access to new features and updates

Meet SASHA: AI That Actually Understands Your Business

Everyone has access to ChatGPT. What they don't have is AI that understands their specific context - their data, their clients, their competitive landscape.

SASHA (Smart Assistant for Strategic Handling and Analysis) plugs into your firm's data and learns fast. It surfaces insights that would take a human consultant months to discover - and it does it in weeks.

Think of it as executive-level business intelligence at a fraction of the cost of a fractional CFO or CMO (who typically charge £5,000-£10,000 per month).

Learn more about SASHA

Let's Talk About Your Firm

Every firm is different. We'd rather have a conversation about your specific situation than send you a generic brochure.

Who You'll Be Working With

Lindsay Smith

Lindsay Smith

CTO

Built SASHA. 20+ years enterprise software and FinTech. Former CTO at Telrock.

Robbie MacIntosh

Robbie MacIntosh

Operations Director

Operational excellence specialist. Crisis management and large-scale operations.

Spencer Thursfield

Spencer Thursfield

CMO

20+ years marketing experience. Brand development and commercial strategy.