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Context is Everything - UK AI Consultancy & Private AI Deployment

Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.

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Enterprise AI That Knows Your Business

Public AI tools like ChatGPT and Claude are powerful — but they know nothing about your organisation. Every conversation starts from zero. Sasha is different: it's an enterprise AI platform that learns your company's knowledge, connects to your systems, and builds institutional intelligence over time.

This presentation explains what Sasha is, how it works, and why the enterprise AI difference matters. You'll learn about the no vendor lock-in architecture, security guardrails, team coordination, and how Sasha builds your company's AI intellectual property rather than a vendor's.

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Frequently Asked Questions

What makes Sasha different from ChatGPT or Claude?

Public LLMs have no knowledge of your organisation. Sasha is configured with your company's documents, processes, terminology, and connected systems. It builds your intellectual property over time — and you own it, with no vendor lock-in.

Is Sasha secure for enterprise use?

Yes. Sasha includes enterprise controls, security guardrails, and compliance features without the complexity. Deployment options include cloud and on-premise for data sovereignty requirements.

Can I switch away from Sasha?

Yes. Sasha is designed with no vendor lock-in. Your knowledge base, skills, and configurations belong to you. The underlying AI model can be swapped using a Champion/Challenger testing approach.