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Context is Everything - UK AI Consultancy & Private AI Deployment

Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.

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Getting the Most From Sasha

Sasha works differently from public AI tools. It's built on your company's specific knowledge, connected to your business systems, and designed to produce contextually accurate outputs. This training shows you how to use that foundation effectively.

You'll learn how Sasha's three-layer architecture works, how to create and share skills for repeatable tasks, and how to work with specialist agents built for specific domains. The course also covers knowledge base maintenance — because Sasha is only as good as the information it has access to.

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Frequently Asked Questions

What is Sasha?

Sasha is an enterprise AI assistant that learns your company's specific knowledge, processes, and ways of working. Unlike generic AI tools, it connects to your business systems and produces outputs grounded in your actual data.

How is Sasha different from ChatGPT?

ChatGPT is a general-purpose AI with no knowledge of your organisation. Sasha is configured with your company's documents, processes, terminology, and connected systems — producing contextually accurate responses rather than generic ones.

How long does the Sasha training take?

The full course takes approximately 30 minutes, covering the foundation, data integration, skills, specialist agents, and best practices. A condensed 15-minute version is also available.