The Contour
Twenty-five years of walking into industries I knew nothing about and working out what makes them tick. I write some of it down here.

A hermit crab cannot make a shell. That is the whole of its problem. It grows, steadily, inside something it did not build and cannot extend, until the thing that was protecting it becomes the thing squeezing it. So

Everyone knows peacocks have ridiculous tails. And yes, I’m talking about birds again. Their tail is a terrible idea. It’s heavy. I don’t understand how they can fly with it. It’s a flag that says EAT ME to every fox

In Islamic calligraphy there is a convention as old as the form itself. However refined the hand, the calligrapher leaves one small deliberate imperfection in the finished work. An irregularity in a letter, a break in the geometry, visible

I made a swift box last bank holiday weekend.

Now strip out the word “design” and replace it with “AI.”

I genuinely think there is something awesome about the first time AI does something you didn’t think was possible. I don’t mean like “oh that’s clever”, I mean that is most-excellently - AWESOME. Like so good you want to tell someone. Immed

In 1970, a young economist called George Akerlof wrote a paper about used cars.

Work it harder, make it better…
There is something defiant about a string quartet. (Bear with...)

I sooo can't believe you just said that!
I was cc’d on an email exchange last week that I keep thinking about.

I've spent twenty-five years walking into industries I didn't know. Luxury fashion, refugee operations, global sports, insurance, beer. Figuring out what actually makes them work. I spent some of my career making wooden automata and some as