Marketing Agent
The Marketing Agent shows which channels bring you leads and sales, what each one costs, where the funnel leaks and what to fix first.
Status: available now.
The Marketing Agent looks after how people find you. Each week it counts visits, leads and sales for each channel, works out what each lead and each sale costs, and sends one short email with at most three things to do.
What it answers
- Which channels bring leads and sales?
- What does each lead and each sale cost?
- Where does the funnel leak?
- Which traffic is not tagged, so that we cannot tell where it came from?
What you get
- One email each week. Where leads came from and at most three things to do, each with a request that you can paste into Sasha.
- A page in Sasha. The funnel by channel, the history and a Tagged links tool.
What it needs
- Your site analytics, for example Google Analytics, connected read-only.
- The place where your leads land, with the tags that say where each visitor came from (a form tool, a CRM or your sign-up table).
- Optional: your sales, your ad spend and your search data.
Fix the measurement first
A tag on a link (a UTM tag) says where a visitor came from. A visit with no tag is a gap in the measurement, not a channel. So when many visits have no tag, the agent puts "fix the tagging" first. The Tagged links tool makes correct links for you.