Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.

AI that learns your methodology.
Deployed inside your firewall.
SASHA learns your proprietary frameworks, client history, and team expertise. It applies your approach, not a template.
Your data never leaves your infrastructure. Private on-premise deployment via AWS Bedrock or internal LLM. Complete sovereignty.
When key people are unavailable, their expertise remains accessible. Week-long analysis becomes 20–40 minutes.
Tell our AI concierge about your situation. She maps your context before suggesting solutions.
Our team examines your operational reality, data infrastructure, and competitive landscape.
A private AI trained on your methodology, deployed inside your firewall. Your competitive advantage.