Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.
Understand what AI actually is, no bluffing required. Module 1 is free with no sign-up. 45 minutes. Certificate on completion.
Most executives have sat through AI pitches or read breathless headlines without ever getting a straight answer to the most basic question: what actually is this technology? Stage 1 fixes that. No acronyms without explanation, no assumed familiarity with machine learning, no bluffing required.
By the end of Stage 1, you will be able to explain what a large language model does, understand why AI produces confident-sounding nonsense, recognise the AI tools already operating in your business without formal approval, and make a grounded assessment of where AI genuinely helps and where it falls short.
Modules covered:
Who this is for: CEOs, MDs, COOs, and CFOs at UK mid-market businesses who need genuine fluency, not just talking points.
Practical techniques for reducing hallucinations
Why AI governance responsibility stays with you
The competitive picture and how to evaluate the market
How to commission, challenge and govern AI projects
Yes, Module 1 is completely free, no sign-up required. Your email is requested after Module 1 to unlock the remaining three modules of Stage 1, which are also free.
Approximately 45 minutes at your own pace.
No. Stage 1 assumes nothing beyond having heard of AI.
Yes, on completing all four modules of Stage 1, you can request a PDF certificate shareable to LinkedIn.
Stage 2: The Landscape covers the competitive picture, why having AI isn't the same as having an AI strategy.