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Our Team

  • Lindsay Smith, CTO - Enterprise software veteran, 20+ years FinTech, former CTO at Telrock
  • Robbie MacIntosh, Operations Director - Crisis management and operational transformation specialist
  • Spencer Thursfield, Chief Marketing Officer - Brand development, commercial strategy, and cross-sector pattern recognition

Proven Results

  • 150% conversion increase: same leads, seven figures in new annual revenue
  • 95% faster processing: 3 hours of senior time reduced to 9 minutes
  • £200K+ hidden costs uncovered in a single 48-hour engagement
  • £15M procurement decision delivered in 48 hours from 1,200 pages
  • Live with paying clients since October 2024

CIE Executive AI Programme

Hold your own on AI
at board level.

Four stages. 45 minutes each. Build genuine AI fluency, so you can engage confidently with vendors, your board, and your own teams. No technical background required.

  • ✓For CEOs, MDs, COOs and CFOs at UK mid-market businesses
  • ✓Start free, no account required. Email only after Module 1.
  • ✓Earn a LinkedIn-shareable certificate on completion of each stage.

Who is this for?

C-Suite

CEOs, MDs, COOs, CFOs

Responsible for AI investment decisions. Need to ask the right questions, of vendors, the board, and your own teams, without getting caught out.

Senior Management

Directors, VPs, Senior Managers

Want to get ahead of the AI conversation before it reaches the board agenda. Genuinely curious, not just compliance-driven.

Professional Services

Partners at accountancy, legal and consulting firms

Clients are already asking AI questions. You need to advise with confidence, not deflect or defer.

Four Stages to Board-Level Fluency

Each stage takes approximately 45 minutes. Work through them in order, or start where you need to.

Stage 1

Ground Floor

Free to start

Understand what AI actually is, no bluffing required.

  • ●What AI Actually Is
  • ●Why It Gets Things Wrong
  • ●The AI You're Already Using
  • ●What It Can and Cannot Do
~45 minStart →

Stage 2

The Landscape

Free with email

See the competitive picture clearly and ask the right questions.

  • ●The Convergence Problem
  • ●AI vs Intelligence Augmentation
  • ●The Regulatory Picture
  • ●Evaluating the Market
~45 minStart →

Stage 3

The Business Case

Free with email

Know how to commission, challenge and govern AI projects.

  • ●Why Most AI Projects Fail
  • ●Finding the Right Problems
  • ●The Real Cost of AI
  • ●Commissioning and Governing AI
~45 minStart →

Stage 4

Advanced Territory

Free with email

Hold your own at board level on agentic workflows, enterprise AI and what's next.

  • ●Agentic Workflows Explained
  • ●Enterprise AI vs Consumer AI
  • ●Knowledge as Infrastructure
  • ●The Next 18 Months
~45 minStart →

20+

Free tools and courses

45 min

Per stage, no fluff

4

Stages to board-level fluency

0

Jargon. Plain English only.

Built by Context is Everything, the consultancy behind 20+ free AI tools used by UK executives and professional services firms. See what we build → · The Contour Methodology →

Free Resource

The CIE AI Glossary, Free

37 plain-English definitions of AI terms, written for executives, not engineers. The kind of thing you keep open in a tab and refer to before meetings.

No spam. One email with the glossary. You can unsubscribe at any time.

What You'll Earn

A certificate for each stage you complete, plus a full programme certificate on completion of all four stages. LinkedIn-shareable. Issued by Context is Everything.

✦

Stage 1
Certificate

✦

Stage 2
Certificate

✦

Stage 3
Certificate

✦

Stage 4
Certificate

✦

Full Programme
Certificate

Skip to main content

Our Team

  • Lindsay Smith, CTO - Enterprise software veteran, 20+ years FinTech, former CTO at Telrock
  • Robbie MacIntosh, Operations Director - Crisis management and operational transformation specialist
  • Spencer Thursfield, Chief Marketing Officer - Brand development, commercial strategy, and cross-sector pattern recognition

Proven Results

  • 150% conversion increase: same leads, seven figures in new annual revenue
  • 95% faster processing: 3 hours of senior time reduced to 9 minutes
  • £200K+ hidden costs uncovered in a single 48-hour engagement
  • £15M procurement decision delivered in 48 hours from 1,200 pages
  • Live with paying clients since October 2024

CIE Executive AI Programme

Hold your own on AI
at board level.

Four stages. 45 minutes each. Build genuine AI fluency, so you can engage confidently with vendors, your board, and your own teams. No technical background required.

  • ✓For CEOs, MDs, COOs and CFOs at UK mid-market businesses
  • ✓Start free, no account required. Email only after Module 1.
  • ✓Earn a LinkedIn-shareable certificate on completion of each stage.

Who is this for?

C-Suite

CEOs, MDs, COOs, CFOs

Responsible for AI investment decisions. Need to ask the right questions, of vendors, the board, and your own teams, without getting caught out.

Senior Management

Directors, VPs, Senior Managers

Want to get ahead of the AI conversation before it reaches the board agenda. Genuinely curious, not just compliance-driven.

Professional Services

Partners at accountancy, legal and consulting firms

Clients are already asking AI questions. You need to advise with confidence, not deflect or defer.

Four Stages to Board-Level Fluency

Each stage takes approximately 45 minutes. Work through them in order, or start where you need to.

Stage 1

Ground Floor

Free to start

Understand what AI actually is, no bluffing required.

  • ●What AI Actually Is
  • ●Why It Gets Things Wrong
  • ●The AI You're Already Using
  • ●What It Can and Cannot Do
~45 minStart →

Stage 2

The Landscape

Free with email

See the competitive picture clearly and ask the right questions.

  • ●The Convergence Problem
  • ●AI vs Intelligence Augmentation
  • ●The Regulatory Picture
  • ●Evaluating the Market
~45 minStart →

Stage 3

The Business Case

Free with email

Know how to commission, challenge and govern AI projects.

  • ●Why Most AI Projects Fail
  • ●Finding the Right Problems
  • ●The Real Cost of AI
  • ●Commissioning and Governing AI
~45 minStart →

Stage 4

Advanced Territory

Free with email

Hold your own at board level on agentic workflows, enterprise AI and what's next.

  • ●Agentic Workflows Explained
  • ●Enterprise AI vs Consumer AI
  • ●Knowledge as Infrastructure
  • ●The Next 18 Months
~45 minStart →

20+

Free tools and courses

45 min

Per stage, no fluff

4

Stages to board-level fluency

0

Jargon. Plain English only.

Built by Context is Everything, the consultancy behind 20+ free AI tools used by UK executives and professional services firms. See what we build → · The Contour Methodology →

Free Resource

The CIE AI Glossary, Free

37 plain-English definitions of AI terms, written for executives, not engineers. The kind of thing you keep open in a tab and refer to before meetings.

No spam. One email with the glossary. You can unsubscribe at any time.

What You'll Earn

A certificate for each stage you complete, plus a full programme certificate on completion of all four stages. LinkedIn-shareable. Issued by Context is Everything.

✦

Stage 1
Certificate

✦

Stage 2
Certificate

✦

Stage 3
Certificate

✦

Stage 4
Certificate

✦

Full Programme
Certificate

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