Context is Everything is a UK-based AI consultancy specialising in private AI deployment and institutional intelligence. We build SASHA, an enterprise AI platform deployed inside your firewall, trained on your proprietary methodology. Our AI concierge Margaret demonstrates these capabilities for free on our website.
This free AI introduction course is designed for business professionals who need to understand AI without the hype or jargon. In 20 minutes, you'll learn what AI actually is, why it suddenly seems to be everywhere, and — critically — why it gets things wrong.
Most AI training focuses on what AI can do. This course focuses on what you need to know to use it responsibly: the difference between predictive and generative AI, why AI confidence does not equal correctness, how to write effective prompts using the Role-Context-Task-Format framework, and why you remain legally and professionally accountable for AI-generated outputs.
You'll receive a certificate of completion that can be used to demonstrate AI literacy to your organisation, clients, or regulators.
Practical techniques for catching AI hallucinations
Why AI responsibility stays with you
18 checks before you trust AI output
Go deeper on AI risks and governance
AI is software that learns patterns from data to make predictions or generate content. For business, this means predictive AI (forecasting, classification) and generative AI (writing, summarising, answering questions).
AI generates responses based on statistical patterns, not understanding. It produces confident-sounding answers even when wrong — known as hallucinations. This course covers why this happens and how to spot it.
Yes. Under UK and EU regulations, the person who uses AI output in a business context remains accountable for its accuracy, compliance, and consequences.