Two studies, one wall

Different methods, different years, same finding: most enterprise AI never delivers. Neither study blames the models.

The common cause is context. Poor data quality is context that can't be trusted. Unclear business value is a general tool with no context-defined job to do. Both are context problems wearing different labels.

Sources: MIT Project NANDA, State of AI in Business 2025; Gartner forecast, July 2024. Both are estimates by the named organisations.